Communicating your church’s care for our communities: media liaison tips

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“When churches contact the media regarding their church activities and initiatives, it gives the respective church the opportunity to show how their community of faith is contributing constructively as we collectively navigate our way through the current health, economic and social challenges,” says anglican focus Editor Michelle McDonald, while providing media liaison tips and offering churches helpful media alert and media release templates

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Over the last month, the mainstream media has reported on some heartwarming and inspiring stories, as community members work together internationally to assist and stand in solidarity with each other amid the challenging COVID-19 environment.

For example, The Guardian has shared about how people in the Bavarian town of Bamberg in Germany took to their rooftops and windows to sing ‘Bella ciao’, an Italian resistance song, in solidarity with Italy, where the death toll from the coronavirus outbreak continues to rise. 7 News has reported on the story of a Melbourne man, dubbed ‘Pete the Generous’, who handed out a total of $10,000 in $100 notes to newly unemployed people in a Box Hill Centrelink queue, after he was forced to close his own deli cafe. Closer to home, the ABC has reported on how St Bart’s, Toowoomba has started live streaming their Sunday services and put together care packages for elderly community members.

The mainstream media has contacted the Anglican Church Southern Queensland and asked us to keep them in the loop regarding ‘good news’ stories, and is very keen to hear directly from individual churches. Such stories may include:

When churches contact the media regarding their church activities and initiatives, it gives the respective church the opportunity to show how their community of faith is contributing constructively as we collectively navigate our way through the current health, economic and social challenges.

The following are some media liaison tips and guidelines for churches and ministries:

* Once face-to-face events resume.

^ If you would like a copy of ACSQ-branded media alert and media release templates that clearly and effectively show you how to structure the documents, please email your full name, church name and church role to the anglican focus Editor Michelle McDonald via focus@anglicanchurchsq.org.au

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