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Anglicare SQ wins national award for By Request campaign


Anglicare Southern Queensland won the National Award in the Innovation in Service or Design category for their By Request campaign, which was an eight-part web series celebrating music’s ability to connect us back to our treasured memories

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Anglicare Southern Queensland has been announced as the national winner in the annual Aged and Community Services Australia (ACSA) awards held on Tuesday 7 December 2021.

The ACSA Awards highlight outstanding achievements and contributions made by organisations, teams and individuals in the aged care industry throughout the year.

Anglicare Southern Queensland won the National Award in the Innovation in Service or Design category for their By Request campaign, which was an eight-part web series celebrating music’s ability to connect us back to our treasured memories.

This follows on from Anglicare Southern Queensland being named as Australia’s Most Trusted Brand in Aged Care and Retirement Villages in the annual Reader’s Digest Trusted Brands survey.

Kirami Residential Aged Care residents watching the By Request series in 2020

Anglicare Southern Queensland Executive Director Sue Cooke congratulated all winners and finalists and all the hard-working staff at Anglicare for ensuring high-quality care is provided to clients right across Queensland.

“It’s an absolute honour to win the national award for By Request in the Innovation in Service or Design category at the ACSA Awards,” Mrs Cooke said.

“All of the finalists are doing an incredible job to support older people in Australia and we’re so proud to have been recognised alongside them.

“I’d really like to thank our 3,000 staff and 600 volunteers who, day in and day out, provide an exceptional level of care to more than 50,000 Queenslanders and have done so for the past 150 years.”

The Anglicare Southern Queensland team produced and designed the campaign in house with Specific Music, a boutique music publisher and record label, who managed artists and music licensing. The series was produced remotely from Brisbane, regional Queensland, Sydney, Melbourne and Los Angeles.

Artists in the series include Katie Noonan, Isaiah Firebrace, Jess & Matt, Harrison Craig, Rai Thistlethwayte (Thirsty Merc), Adam Eckersley and Brooke McClymont, Emma Birdsall and Kate Miller-Heidke.

The artists who featured in Anglicare’s By Request series

“This year has been difficult for the aged care sector and these winners have risen to the challenge. To see so many providers, their employees, and volunteers working incredibly hard to continue delivering the best aged care they can under unprecedented circumstances shows just how committed the sector is to older Australians,” ACSA CEO Paul Sadler said.

“The national winners – along with all state winners and finalists – are to be commended for their exceptional efforts to support older Australians and their families throughout the year. The whole sector has worked tirelessly to maintain the safety of residents, their families and staff.

“I’m delighted that the exceptional work of these providers has been recognised through the awards. They are some of the many providers across the sector who can show all of us what aged care has the potential to contribute to our community.

“Congratulations to all winners, and nominees, for their commitment to deliver quality care to older Australians.”

By Request builds on Anglicare Southern Queensland’s dedication to advocate for older Australians, harnessing partnerships and collaboration to rejuvenate the 150-year-old brand and engage with a wider audience.

Anglicare Southern Queensland’s Acting Head of Marketing and Communications Louise Firth said the series was created to bring together music, memories and a sense of togetherness.

“By Request is a tear-jerker in the best kind of way. It’s the wholesome, feel good content we all needed last year and it really helped keep our loved ones connected during the lockdowns,” she said.

“We’re so grateful to have collaborated with Specific Music, who brought together such an awesome line-up of artists and songs. Together we created something magical and to do it in lock down and mostly over Zoom is something we’re really proud of.

“It’s so important to us to give our aged care residents the opportunity to tell their stories and remind everyone the elders in our community have such rich and interesting lives – we are so proud to celebrate them in By Request.”

You can listen to the By Request series online.

First published on the Anglicare Southern Queensland website on 8 December 2021.

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