Anglicare Southern Queensland unveils brand refresh to lead into the future
Local
Anglicare Southern Queensland launched a refreshed brand identity this week, reflecting its modern identity while staying true to its rich history and core values
After conducting a comprehensive review of its operations and services in March 2023, Anglicare is embracing an exciting transformation that reflects the evolving needs of its clients and the changes in the community services sector.
Anglicare Southern Queensland’s Chief Client Officer, Chloe Henry, said the new brand refresh is designed to highlight the organisation’s reputation for providing trusted care, while adapting to the evolving landscape, including aged care reforms, to the growing demand in the Children, Youth and Families services.
“This brand refresh marks an important milestone for Anglicare Southern Queensland. As we continue to grow and transform, it is essential to update our brand to reflect who we are today, while staying connected to the values that have shaped us since our inception in 1870,” Ms Henry said.
“Whilst our quality, client-centered care will not change, our refreshed brand will position Anglicare to thrive well into the future and leverage our public voice, so that we can continue to be a strong ally, representing and advocating for the needs of our clients.
“Importantly, we are staying true to our Anglican faith, ensuring that our brand values and mission are upheld in everything we do.”
As part of the brand refresh, Anglicare has unveiled a new logo, updated brand colours, an updated approach to how it refers to its services and presents to clients.
A new website will bring all services under one digital umbrella, and new uniforms, vehicles and signage will showcase the refreshed brand.
“We’ve worked hard to ensure that our refreshed brand reflects not only our ongoing commitment to those we serve but also our ambitions for the future,” Ms Henry said.
“The changes we’re implementing, from our new logo to the way we communicate our services, will help enable us to better tell our story and connect with Queenslanders.
“It’s about evolving with the times while staying true to the values that have always defined us.”
The newly refreshed brand also includes an underpinning piece of artwork that was commissioned by Aunty Denise Proud, a proud Aboriginal woman who was born and raised in Cherbourg and is an internationally renowned presenter, educator, author and artist.
Ms Henry praised Aunty Denise Proud for the work she has been doing with the team and is excited to unveil the artwork titled Threads Through Time.
“The artwork is very special to us. Given our Reconciliation Action Plan and how much work we have done and continue to do with our Aboriginal and Torres Strait Islanders friends and colleagues, it was very important to Anglicare that First Nations artwork was included as a part of our brand refresh,” Ms Henry said.
“We are very grateful to Aunty Denise Proud and the time she has taken to create this beautiful work that reflects the journey of Anglicare and our diverse client-base.
“We are proud to launch our refreshed brand and are excited for the next chapter of Anglicare Southern Queensland,” Ms Henry said.
The refreshed brand will be showcased across all digital platforms, signage, uniforms, marketing collateral and vehicles with the new tagline, “Anglicare. Today. Tomorrow. Together”, from Tuesday 8 April 2025.
For more information, visit the Anglicare Southern Queensland website.
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